Our Services
Market Entry
Vietnam is one of the largest outbound markets globally for international students, with as many as 250,000 Vietnamese students abroad in 2024.
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International education, delivered locally, also offers a growing market opportunity. Demand is set to far outstrip current supply from existing players such as RMIT Vietnam, Fulbright and British University Vietnam.
Factors supporting a growing market for transnational education delivered in Vietnam include:
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Cost savings
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Closer connection to downstream professional opportunities
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Wellbeing & safety
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Ongoing uncertainty on visa policies for key study destinations such as the US, Canada and Australia.​
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We support the following TNE delivery modes:
JOINT PROGRAM
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Deliver programs in partnership with a local institution (including franchise)
MICRO-CAMPUS
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Working in strategic partnership with a local partner to establish your own branded presence in Vietnam
ARTICULATION
Progression agreements for students from local institutions (either Bachelor-Bachelor or Bachelor-Master articulations)
INTERNATIONAL BRANCH CAMPUS
Establish a fully independent offshore campus in Vietnam
​​​1. Joint Programs – deliver programs in partnership with a local institution
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Identification of potential partners
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Advice on program structures and commercial agreements
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Local marketing of joint programs
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Downstream monitoring and review of programs
CASE STUDY
We worked with an Australian TAFE to introduce them to a new local university partner, with a view to delivering joint (or Australian) programs in Vietnam. We facilitated the introductions and initial meetings between the partners, provided advice (and assisted with drafting) of the cooperation agreement. We coordinated a high profile signing of the agreement. Since the agreement was signed we have worked with the Australian TAFE to shape up the commercial terms of the agreement.
2. ​Micro-campus establishment – your own branded presence in Vietnam
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Identification of potential partners
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Advice on program structures, commercial agreements, legal entity
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Supplementary marketing support
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Monitoring and review of programs
CASE STUDY
We worked with a client (an international university) to review the operations of their existing micro-campus in Vietnam. The micro-campus had been operating for a number of years, but the client was concerned about reducing enrolments and the future of the program. We provided advice to the client, and then engaged with the leadership of the Vietnamese university (from Rector down) to represent our client’s interests. We obtained agreement from the local partner to change some of the key personnel in charge of the program, and then supported the program through design and execution of a marketing campaign (working with an external agency). Results? Within two years , the number of enrolments at the micro-campus doubled from their lowest point.
3. International Branch Campus: An independent presence in Vietnam
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Advise on structures/options for in-market establishment
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Project management covering all aspects of establishment:
o Legal Entity
o Licensing
o Identification and Fit out of Premises
o Set up of operations (including sales & marketing, hiring of staff)
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For clients looking at independent operations, we manage engagement with specialist third parties in Vietnam, such as legal, accounting, real estate firms, and other service providers.
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We worked with an international client to establish a standalone TNE campus, enabling them to deliver their programs entirely in Vietnam. We acted as project manager, overseeing all aspects of establishment, including legal entity and license requirements, property search and appraisal, outreach with government authorities, and operations set up, including scoping staffing needs. For many aspects of the project we dealt with 3rd parties (lawyers, property firms, architecture firms) on behalf of the client. Our client has appreciated our ongoing strategic input and creativity in resolving challenges as they arose.